YOU CAN HAVE IT ALL
F&I Performance Coaching for managers, directors, and dealerships.
Transform your F&I department with proven frameworks, in-store execution, and a community of high-performing operators.
400+ F&I professionals already inside
THE WEIGHT YOU'RE CARRYING
We know the pressure. The sleepless nights. The deals that slip away. The isolation of being the only one who truly gets it.
Inconsistent Results
When your production depends on momentum instead of system, you're always one bad week away from chaos. Tier-1 operators don't ride waves, they control them.
Watching Competitors Win
You're watching average managers out-gross you, not because they're better, but because they operate with structure. Skill without system keeps you stuck.
Professional Isolation
No one to call and the deal is on the line. You're figuring it out alone, every single time.
Sacrificing What Matters
Grinding longer hours doesn't equal higher production. Without leverage and system, you're trading time for stress, not building freedom.
Stuck in the Same Patterns
If you're still reacting to objections instead of eliminating them upfront, you're operating at 50% of your potential.
Legacy at Risk
Years from now, your family will not remember your biggest deal. They will remember whether you were present. Tier-1 operators build success that strengthens home, not strains it.
HERE'S WHAT IT'S COSTING YOU
Six figures left on the table—every single year
Respect and authority eroding with every missed opportunity
Relationships strained by stress, uncertainty, and exhaustion
Confidence shaken every time an objection derails your deal
A legacy at risk—will you be remembered for what could have been?
You don't have to feel this anymore.
WE DON'T CONSULT. WE EXECUTE.
We're not here to give you theory. We're here to install proven systems, execute alongside you, and hand you the playbook to replicate our results.
Guaranteed Dealer Profit Model
Our B2B partnership model for dealerships ready to dominate. We bring retail-experienced coaches who've been in the trenches, and we don't just advise, we install protections, execute strategies, and deliver guaranteed results.
3-DAY IN-STORE TRANSFORMATION
We come to YOUR store for 3 days and reset the standard in real time. No classroom theory. No PowerPoint motivation. Live execution. Real customers. All departments aligned. Then 72 hours later, you receive the exact blueprint of what we installed.
Day 1: Immediate Store Integration
We don't separate sales and F&I. We integrate them from hour one. All hands on deck, Sales, F&I, BDC, Management. We step onto your floor and lead by example. Your team watches how elite operators move, communicate, structure, and close, in real time. Standards change immediately.
Day 2: Live Execution & Culture Shift
This is not training. This is execution. We work directly inside live deals with your managers and sales team. We align TO process, objection prevention, lender structure, desk communication, and floor energy. No theory. Only performance. Your team sees exactly how Tier-1 stores operate under pressure.
Day 3: System Lock-In
By now the culture has shifted. We refine workflow, tighten structure, eliminate bottlenecks, and install repeatable systems across every department. Sales and F&I stop operating in silos. Management stops reacting. The store moves as one unit.
72 Hours After Completion: Custom Playbook Delivery
You receive your dealership's custom execution blueprint.
Not generic slides.
Not recycled content.
The exact roadmap of what we implemented, structured, and optimized inside your store.
No guesswork.
No dependency.
Just a system you can run long after we leave.
Limited Availability: We only take a few Specialist Trips per quarter to ensure every dealership gets our full attention and commitment.
JOIN THE COMMUNITY
Choose your level. Start with Core to build the foundation. Upgrade to Elite when you're ready for the unfair advantage.
ASURA CORE
The Foundation for Elite Operators
Cancel anytime. No contracts.
- Bi-Weekly Live Coaching: Real Deal Breakdowns
- Full Access to Proven Frameworks & Scripts
- Community of Top Performers Who End Isolation
- The Tools to Add Six Figures to Your Income
ASURA ELITE
The Unfair Advantage
Coming Soon
- Everything in Core, plus:
- Additional 90-minute Power Call each month with the ASURA coaching team
- 24/7 AI Performance Coach. In your pocket, available anytime.
- Priority deal review. Submit your deal for live deal breakdowns with the ASURA coaching team.
- Advanced menu breakdown sessions. Deep dives on your specific store data.
- First access to new ASURA frameworks before they release to Core.
- Direct access to the ASURA coaching team between calls.
- Early access to ASURA Elite Summit events
Be first to know when Elite launches
Which Tier Is Right For You?
Use this to decide — no pressure, no sales call required.
| You want… | Core$98/mo | EliteComing Soon |
|---|---|---|
| Bi-weekly live coaching & deal breakdowns | ||
| Proven F&I frameworks, scripts & playbooks | ||
| Community of top-performing F&I operators | ||
| Additional 90-min Power Call with the ASURA coaching team | — | |
| 24/7 AI Performance Coach — in your pocket, available anytime | — | |
| Priority deal review — live deal breakdowns with the coaching team | — | |
| Advanced menu breakdown sessions on your store data | — | |
| First access to new ASURA frameworks before Core | — | |
| Direct access to the ASURA coaching team between calls | — | |
| Early access to ASURA Elite Summit events | — |
Start with Core. Upgrade to Elite anytime — your progress carries over.
YOU CAN HAVE IT ALL
Elite Performance. Financial Freedom. Unshakeable Confidence. Strong Relationships. A Legacy That Inspires.
Stop leaving money on the table. Stop figuring it out alone. Join ASURA and become the elite operator you were meant to be.
Join hundreds of elite F&I professionals who are living the life they deserve
The Leadership Team
Retail-experienced leaders who've walked your path and built the frameworks that deliver results
Jeremy Williams
President, ASURA Group
With 22 years in the industry, Jeremy leads ASURA Group with the same dedication he brings home to his wife, Tonya, and their four children. His deep expertise and steady leadership drive the vision behind everything ASURA does.
YouTube Channel
Ryan Tracht
VP of Strategy & Deployment
A 18-year veteran of the retail and wholesale world, Ryan cut his teeth in the RV industry before transitioning to automotive, where he's spent the past 16 years. A father of three, he's happiest when he's hunting or soaking up quality time with his family in Arizona. His strategic mind and real-world experience make him a cornerstone of ASURA's growth.
YouTube Channel
Adrian Anania
VP of Performance & Operations
Adrian started in automotive retail in 2010 and quickly evolved from the dealership floor into a performance coach, bringing a rare blend of frontline experience and strategic insight. He's the creator of the ASURA Ops™ program—a signature framework that drives operational excellence across the organization. Outside of work, he's building a life with his fiancée, Kathy.
YouTube ChannelLATEST FROM THE BLOG
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